About the client
MaltipooShop.com is a European premium accessories brand for small dogs - clothing, leashes, collars, harnesses, carriers and beds, all made from Italian leather, velvet and high-grade hardware. They sell across Europe with warehouses in Poland and Ukraine.
What was done
First - a full website rebuild. New UX, online checkout, analytics and tracking set up from scratch. The project took 4 months. Once the site was ready, Meta advertising launched on Instagram - sales campaigns with product photography, model shoots and studio content. Campaigns have been running for 6 months since launch.
The challenge
The store had a website, but it had no online payment, no conversion tracking and no way to measure what was actually working. Previous ad attempts on the old site produced unclear results - sales happened, but no one could tell why or where they came from. Before spending more on advertising, the entire foundation needed to be rebuilt.
Results
ROAS consistently between 5 and 7 across campaign months. Revenue grew 187% compared to the period before the relaunch. The store now operates with full visibility - every order is tracked, every campaign is measured.
